CHALLENGE:  Existing partner marketing program was not optimized for online delivery and promotion.  Program name and look and feel were dated.

 

STRATEGY: Re-brand the program and deliver content via an always-on digital publishing hub. Ramp content to address both technical and business decision makers with ~35 assets each quarter.  Leverage a social- and search-first approach for driving engagement.

 

RESULTS: In year 1, this program exceeded expectations handily and delivered great value to Intel and its partners.   More Case Studies