AGENCY
POV
Every single day, the average American is exposed to between 4,000 and 10,000 marketing messages. In this over-saturated environment, getting audiences to take notice is no mean feat. Luckily, we thrive on challenges. From strategic planning to creative execution, IMP-SF fearlessly develops content, demand generation, and marketing communication programs with a singular aim: creating ever-elusive engagement.
IMP|SF. TURNING MINDSHARE IN MARKETSHARE
CONTENT
ENGAGEMENT
The ideal connection between businesses and buyers is ongoing dialog.
When it comes to highly considered purchase decisions, success hinges on establishing—and maintaining—a meaningful conversation with potential buyers. To open up the lines of communication and keep the dialog interesting calls for content that’s relevant, engaging, and readily available wherever prospects come to learn, share, and connect, in short “always on.”
This level of engagement calls for insightful editorial strategists, writers with in-the-trenches domain expertise, online and social gurus, and killer project managers—all with a singular focus on nailing business goals. Case Studies
SALES
ENGAGEMENT
Successful GTM Strategies Start with Selling the Salesforce.
The first step in getting a successful go-to-market campaign off the ground is making the sale—with the sales team. Arming front line reps with relevant and engaging training and tools that are optimized to build knowledge and confidence can mean the difference between inked deals—and missed opportunities.
Winning over sales reps takes more than data sheets. It takes an arsenal of smart, engaging resources. We have the domain experts, editors, and interactive talent necessary to create everything from insightful playbooks and pitch decks to captivating demos and e-learning curriculum. Case Studies
BRAND
ENGAGEMENT
A powerful brand is greater than the sum of its parts.
A company’s most valuable asset is arguably its brand. Well managed, it transcends logo, typeface, and color palette to become the persona customers ascribe to the business and its offerings. We have the creativity, imagination, and verve to make every communication touch point a potent reinforcement of your brand—and a catalyst for winning the hearts and minds of customers.
Our team of writers and designers is made up of staunch brand advocates that live to make every ad, poster, brochure, and video speak with one powerful voice. Case Studies
LET’S
TALK
If you’re interested in turning apathy into engagement with prospects or customers, we’d love to engage with you.
140 Geary Street, 5th Floor
San Francisco, CA 94108